Hello—I’m Viv, a Creative Director based in Michigan.
Looking for help launching your business idea or growing your existing business? Look no further! I specialize in connecting the dots between a great idea and a successful launch.
With my expertise in human-centered design and inclusive marketing practices, I can help you tell your unique story through traditional and digital media. Whether you have a new product, service, or business idea, I'm here to help you take the next step toward success.
As a creative director and entrepreneur, I understand the process from inspiration to implementation and all the passion and hard work that goes into it.
With over 25 years in the creative industry, I have the experience, skill set, and business acumen to help you launch and grow your business. As an entrepreneur, I understand and appreciate the hard work that comes with success. I also understand the importance of having fun along the way!
I lead projects from initial meetings to strategy and creative to launch day and beyond. I direct and manage branding and marketing projects with strategy and branding at the forefront and collaborate with talented writers, designers, photographers, videographers, illustrators, and developers to produce work that gets results.
I’ve overseen magazine and website launches, commercials, advertising campaigns, videos, and photoshoots.
Areas of Expertise
Creative Direction
Branding
Strategy
Communication and Marketing Plans
Social Media Content Creation
Advertising
Traditional Marketing
Digital Marketing
Projects
The Southerner—Chef/Owner Matt Millar's tribute to the American South.
Strategy, Branding, Art Direction, Content Creation, Web Design, Signage
https://thesouthernermi.com/
BB Consulting—A holistic, human-centered business consultation group.
Marketing Plan, Strategy, Branding, Content Creation, Email Marketing, Website Design
https://www.bb-consultingllc.com/
Griffin Properties—real estate team based in Grand Rapids, Michigan.
Strategy, Branding, Visual Identity
https://www.griffinproperties.net/
Ginger Baxter Group—real estate group based in Grand Rapids, Michigan.
Content Creation, Email Marketing, Social Media
Thacker Sleight—a female-owned family law firm.
Strategy, Branding, Visual Identity, Art Direction, Content Creation, Advertising, Email Marketing, Social Media Content, Video, and Digital Marketing
Break The Knot—an online divorce service.
Strategy, Branding, Art Direction, Content Creation, Advertising, Video
My Process